The Impact of Supply Chain Applications Announcements on the Market Value of Firms
نویسندگان
چکیده
We show that the announcement of SCM applications have a positive impact on the market value of firms using event study methodology. When SCM applications are disaggregated according to whether they are standalone SCM applications, or part of an enterprise system (SCM-ES) implementation, we find that the latter carry a significant value enhancement, while the former do not present a significant market reaction. Investors seem to interpret SCM applications as providing a better governance structure for firms. However, signals of greater commitment to change are more valued.
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